N°00 · The full formula

Fifteen actives.
Clinical doses.
Nothing else.

Most dog supplements are 30% filler — wheat, soy, sweeteners that bulk the powder and hide a sprinkle of the actives you actually paid for. APEX is the inverse. Fifteen evidence-dosed actives on a goat-milk base your dog actually wants to eat. Every milligram on the label, in the dose listed, sourced from where listed. Open the jar and you'll find exactly this.

15.
Active ingredients
0.
Fillers, dyes, sweeteners
100%.
3rd-party tested batches
NASC.
Member · audited annually
01
Gut · base

Goat milk powder.

750 mg
Sourced: whole goat milk · spray-dried

What it does

Highly digestible, nutrient-dense base — easily absorbed protein, medium-chain fats, vitamins A/B and minerals; soothes the gut and is the palatant that makes dogs actually finish the bowl.

Why this form

Spray-dried whole goat milk (not a derivative) keeps the natural fat and micronutrient profile — the carrier that makes a 15-active powder taste like food, not medicine.

02
Immune

Yeast beta-glucan (30%).

435 mg
Standardised: 30% (1,3/1,6) beta-glucan

What it does

1,3/1,6 beta-glucans from yeast cell walls prime the innate immune system (macrophages and neutrophils) for everyday resilience.

Why this form

Standardised to 30% beta-glucan, so the active fraction is dosed — not just "yeast."

03
Palatability

Chicken liver powder.

300 mg
Sourced: real chicken liver · spray-dried

What it does

Natural liver flavour dogs chase, plus dense micronutrients — vitamin A, B12, iron and taurine.

Why this form

Real liver powder, not an artificial "flavour," so it adds nutrition while it drives acceptance.

04
Prebiotic

Galactomannan.

525 mg
Soluble prebiotic fibre

What it does

A soluble prebiotic fibre that feeds beneficial gut bacteria, supports firmer stool and steadier digestion, and slows glucose absorption.

Why this form

Fully soluble and gentle — feeds the good bacteria without the gas some prebiotics cause.

05
Joint

Glucosamine HCl.

250 mg
Shellfish-free · HCl form

What it does

The building block for cartilage and synovial fluid — supports joint comfort and mobility.

Why this form

Hydrochloride is the most concentrated glucosamine form, and it's shellfish-free, so it's safe for shellfish-sensitive dogs.

06
Joint

Chondroitin sulfate.

100 mg
Bovine source · sulfated

What it does

Draws water into cartilage for cushioning and helps resist cartilage-degrading enzymes; works the same repair pathway as glucosamine.

Why this form

Dosed alongside glucosamine because the pairing is what moves the needle — most powders skip it or sprinkle a token amount.

07
Joint

MSM.

100 mg
Pure methylsulfonylmethane

What it does

Bioavailable organic sulfur — supports a healthy inflammatory response, joint comfort, connective tissue and coat.

Why this form

Pure MSM, the sulfur donor that completes the joint stack.

08
Anti-inflammatory

Curcumin (turmeric).

60 mg
Enhanced-absorption turmeric complex

What it does

The active fraction of turmeric — supports a balanced inflammatory response and joint comfort.

Why this form

An enhanced-bioavailability complex, because raw turmeric is barely absorbed on its own.

09
Heart · metabolism

L-carnitine.

50 mg
Free-form L-carnitine

What it does

Helps cells turn fat into energy — supports heart muscle, lean body mass, weight management and stamina.

Why this form

The free-form amino acid the body uses directly for fat metabolism.

10
Postbiotic

B. lactis BPL1®.

25 mg
Strain CECT 8145 · heat-treated postbiotic

What it does

A specific, clinically-studied strain (CECT 8145) for the gut microbiome and metabolic/visceral-fat support.

Why this form

Delivered heat-treated (a postbiotic), so it's shelf-stable and survives the scoop without refrigeration — unlike live probiotics that decay on the shelf.

11
Antioxidant

Green tea (decaf).

40 mg
Camellia leaf · decaffeinated

What it does

Catechin/EGCG antioxidants for cellular and metabolic support and healthy aging.

Why this form

Decaffeinated — caffeine is toxic to dogs, so the antioxidants come without it.

12
Calm

Ashwagandha (root + leaf).

30 mg
Root + leaf extract

What it does

An adaptogen that supports stress resilience, a healthy cortisol response and steady vitality.

Why this form

A root-and-leaf extract for the fuller adaptogen profile.

13
Calm

L-theanine.

25 mg
Free-form amino acid

What it does

Promotes calm focus without sedation — eases situational anxiety like vet visits, fireworks and travel.

Why this form

The pure amino acid, dosed for a noticeable but non-drowsy calm.

14
Immune

Fucoidan (80%).

100 mg
Standardised: 80% · brown seaweed

What it does

A sulfated polysaccharide from brown seaweed — immune-modulating, antioxidant and gut-supportive.

Why this form

Standardised to 80% fucoidan, so the active is concentrated, not just "kelp."

15
Skin & coat

Sea buckthorn.

150 mg
Whole-fruit extract

What it does

Rich in vitamins C and E, omega-7 (palmitoleic acid) and carotenoids — supports skin, coat, gut lining and healthy aging.

Why this form

A whole-fruit extract for the full omega-7 and antioxidant package.

N°15 · The carrier

What holds the scoop together.

Every powder needs a base — something that carries the actives and lets one scoop deliver every milligram listed. Most brands fill with wheat, sweetener or maltodextrin. Ours is real food: the goat-milk base your dog actually benefits from.

  • Goat milk base (active #01) — the 750 mg of spray-dried whole goat milk is the carrier. No separate filler — the base is itself a nutrient-dense active.
  • Silicon dioxide (60 mg) — the only non-active: a touch of anti-caking flow agent that keeps the powder free-flowing so it scoops clean.
What's NOT in it

No fillers.
No surprises.

  • Wheat, corn, soy — the top three allergens in dogs.
  • Maltodextrin, sucrose, artificial sweeteners — empty calories.
  • Artificial colors or dyes — there's no reason to dye a supplement.
  • Chemical preservatives (BHA, BHT, ethoxyquin) — none needed in a dry powder.
  • Fillers that bulk the powder without delivering nutrition.
  • Pet-grade vs. human-grade — every ingredient meets human-edible standards.
N°16 · The receipts

Tested in the lab. Posted publicly.

Every batch of APEX Daily is tested by an accredited 3rd-party lab before it ships. Certificates of analysis are linked from every lot number — type yours into our portal and the COA loads. Below: the audit trail.

N°01 · Identity

Ingredient ID.

HPLC confirms each branded ingredient (beta-glucan, fucoidan, curcumin complex, BPL1 postbiotic) is what the spec says it is. No swapping, no diluting.

N°02 · Potency

Dose verified.

Every active assayed against label claim. We publish the actual mg per scoop, not the theoretical formula spec.

N°03 · Heavy metals

Below detection.

Lead, arsenic, mercury, cadmium tested by ICP-MS. Below California Prop 65 thresholds — every batch, every time.

N°04 · Microbial

Pathogen-free.

Total plate count, salmonella, E. coli, yeast, mold — every batch cleared. The postbiotic strain is also verified at jar fill.

N°17 · Put your dog on APEX

All on the label.

Fifteen actives, clinical doses, third-party tested. One scoop a day. Once a day.

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